Fashion industry - the real game changer?

Will it be possible for future everyday life to be climate smart without inhuman sacrifices? The fashion industry, today accountable for about 10% of the global greenhouse gas emissions, serves as a good example of the question. Kim Hellström, climate strategist for HM Group, explains how HM Group balance business and sustainability responsibility to make clothes a part of our personal expression also in the future.
More about HM Group sustainability work (2018) at

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