Will it be possible for future everyday life to be climate smart without inhuman sacrifices? The fashion industry, today accountable for about 10% of the global greenhouse gas emissions, serves as a good example of the question. Kim Hellström, climate strategist for HM Group, explains how HM Group balance business and sustainability responsibility to make clothes a part of our personal expression also in the future.
More about HM Group sustainability work (2018) at hmgroup.com